Profile
I’m a Senior Graphic Designer and Art Director with extensive experience delivering high-quality brand, identity and editorial design for leading organisations across a wide variety of sectors. Recent clients include Rolex, British Heart Foundation, Alzheimer's Society and the Georg Solti Accademia.
I specialise in concept-led design, visual storytelling and rigorous craft, translating strategic objectives into clear, engaging and visually distinctive design assets across print and digital.
Equally comfortable setting creative direction or executing complex artwork, I bring a combination of high-level conceptual thinking and deep production expertise.
Highly collaborative, I work closely with strategists, copywriters, marketers, developers and production partners to deliver work that is coherent, refined and effective — always with the audience and brand integrity at its core.
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Client testimonials
Tom has been working on the BHF’s Annual Report for the past three years. As the project manager for this important document I have been exceptionally lucky to work with Tom, with his design skills, flexibility and judgement.
Tom has worked within our brand guidelines, employing and producing different design techniques to help lift the stories off the page. The design is fresh, clean and striking. This coupled with a flexible approach to getting the job done has been invaluable.
Maria Sullivan, Head of Public Engagement
British Heart Foundation
We value Tom highly as a freelance designer and he’s become an integral part of our team over the last two years. He knows our brand inside out, works well with our team members and is an excellent business partner for our colleagues commissioning projects. Tom runs his projects efficiently and collaboratively and always matches our high creative and technical standards. Most recently, he took on the mammoth task of designing our Report and Accounts in the difficult circumstances of the first lockdown and delivered an excellent job.
Gill Westwood, Head of Design
British Heart Foundation
I'm a PE/venture-backed company CEO. Not many CEOs probably know who does their design work. But I do. It's Tom, and I'd choose him every time. He is an outstanding graphic designer, great to work with, produces enduring work, and understands how to communicate the essence of a brand.
Joel Hagan, CEO
i2O Water
Tom has been brilliant at re-designing the Proudfoot website and identity – he’s actually done the website twice; carefully understanding the strange evolution and somewhat eccentric nature of our company. Like all great designers Tom is forensic in his research and inspired with the raw material he finds. He then crafts everything into a meticulous, beautiful, visual and literary order. He has helped us understand who we are and been absolutely pivotal in expressing this outward to prospective clients or to anyone lucky enough to find our site on the internet.
Michael Proudfoot, Creative Director
Proudfoot Films
Tom was a joy to work with. He was able to capture the spirit of our brand in a simple, elegant and impactful way. He was amazing at advising us on the branding issues we had. We couldn’t have been more pleased with the results and couldn’t recommend him highly enough.
Anabel Leibovic Farrar, Co-founder
Jigu